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Nigerian music is breaking borders because of investment – Sadiq Abdulai Abu

Former president of 3Media Network and parliamentary hopeful for Okaikoi Central, Sadiq Abdulai Abu, has pinpointed the only obstacle hindering Ghanaian music from crossing borders.

Speaking in an interview on Adom TV’s weekend entertainment show, Showtyme with Andy Dosty, the entertainment specialist said Ghanaian musicians lack investors.

“It is an investment issue. It is money that can unlock machinery. Songs don’t move on their own nowadays, it’s engineered, and you will need resources and a mindset switch,” Mr Abu said.

According to him, Nigerian musicians who are performing on international platforms have “plugs” and music labels putting them on.

Mr Abu stated that most Ghanaian musicians need music distribution labels to network their songs on various digital streaming platforms.

“People think songs can fly on their own. We have had a few examples where people put it out to blow and people think it’s always like that. That’s why in more mature markets, labels have marketing, ANR department who research song features and even producers. So it’s a whole machinery.”

He said most musicians in the US are successful because major labels do all the groundwork for them.

“That’s why in the US if any major label picks you, only God will stop you because they will use your product, and automatically it blows you – and they use a lot of money. Of all the music in the world, three companies own them. They are called mega labels and there are imprints like Universal, Sony and Warner, if they sign a Nigerian act, automatically they create a resonating effect globally,” he submitted.

Sadiq said “Ghana does not have a problem. It’s the investment. Either we do it on our own or wait for manna from heaven.”

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